Each year, Dentsu Hong Kong creates a memorable campaign for its long-term client Yakult. This year, the 30-second spot features a cute little girl who, at the advice of her father, puts her birthday wish in a Yakult bottle each year. The dad gets a surprise when the girl wishes for a baby brother.
The intended message is that health is the best birthday wish for loved ones, as Yakult is a good thing to give to people one cares about.
Albert Wong, ECD of Dentsu Hong Kong, told Campaign Asia-Pacific that the brand will also run a second TVC, for its Yakult Light product, starting in early June.
Wong explained that Yakult's original red bottle is more family-oriented, while Yakult Light, which was launched in Hong Kong market more than two years ago, has high levels of fibre and a more sophisticated brand positioning, "in order not to compete with Yakult's oringial red bottle, we have created a very different look and feel for the two TVCs," Wong said.
CREDITS
Client: Yakult Hong Kong Ltd.
Creative agency: Dentsu Hong Kong
Executive creative director: Albert Wong
Group creative director: Sammy Lau
Senior art director: Max Fung
Senior copywriter: Spring Liu
Art director: Yvonne Yip
Agency producer: Elisa Leung
Production house: The Film Factory
Director: Chan Man Chung
Cameraman: Kris Lo
Production producer: May Tang
Editor: Holly Ho of Touches
Music: Chan Kwong Wing of Click Music
Media agency: Media Palette
Exposure: TV
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