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Mar 13, 2014
When to call a media pitch, and when not to: GSK's Sameer Singh
In this video interview conducted at the recent Media360Asia summit in Hong Kong, Sameer Singh, VP and head of global media, GlaxoSmithKline, talks about when it's appropriate to hold a media pitch, how he assesses an agency's value and the complexity of navigating the dynamic programmatic market.
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