Advertising Marketing Analysis
Jenny Chan 陳詠欣
May 13, 2016

Watch: CES Asia 2016 highlights

SHANGHAI - The only two agencies exhibiting at CES Asia 2016—same two as last year—presented differing definitions of marketing innovation, with one focusing on data analytics that serve advertising and the other asserting that innovation should go beyond advertising.

SHANGHAI - The only two agencies exhibiting at CES Asia 2016—same two as last year—presented differing definitions of marketing innovation, with one focusing on data analytics that serve advertising and the other asserting that innovation should go beyond advertising.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

CES Asia 2016: Why should marketers care?
May 12, 2016
Evelina Lye

CES Asia 2016: Why should marketers care?

Chevrolet China paints it black in dark, sci-fi resonant brand film
Jul 15, 2022
Ad Nut

Chevrolet China paints it black in dark, sci-fi ...

Luxury brands deliver fresh vegetables in Shanghai
Apr 3, 2022
Staff Reporters

Luxury brands deliver fresh vegetables in Shanghai

AnalogFolk opens in China
Nov 14, 2017
Faaez Samadi

AnalogFolk opens in China

Just Published

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
5 hours ago
Campaign India Team

Influencer content outperforms digital ads on ...

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?
15 hours ago
Ian Whittaker

As US slams door, can the rest of the world offer ...

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

ROI index charts rise of Moloco and Reddit alongside big tech
15 hours ago
Staff Reporters

ROI index charts rise of Moloco and Reddit ...

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

Telstra unveils cinematic silent films—as a reminder to silence your phones
16 hours ago
Ad Nut

Telstra unveils cinematic silent films—as a ...

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.