Staff Reporters
Sep 11, 2020

Watch: Adidas pays tribute to the Arsenal 'family'

A new film by Iris promotes Arsenal's third kit ahead of the Premier League's return to action Saturday.

Adidas pays tribute to Arsenal's global fan base to promote the team's third kit ahead of the Premier League's return on Saturday (12 September).

The ad shows head coach Mikel Arteta as he discusses what it means to be part of the Arsenal family. As well as practicing "respect" and "humility", Arteta encourages fans to remain undivided in the face of adversity and unpredictability. 

It includes cameos from women’s footballer of the year Vivianne Miedema, winger Bukayo Saka and Arsenal legends Nwankwo Kanu and Dennis Bergkamp. The work was created by Charlie Parker and Jonny Marsh, and directed by Karim Huu Do through Object & Animal.

In August, Adidas launched a spot hailing the return of team sports following the coronavirus pandemic.

Source:
Campaign UK

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

19 hours ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

19 hours ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

20 hours ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.