Staff Reporters
Mar 6, 2015

Video: Pete Mitchell of Mondelez shares data, media and audience insights

Pete Mitchell, global media innovations director for Mondelez, talks about Asia's evolving media landscape and how programmatic buying fits into it, in this offstage interview at the recent Media360Summit in Hong Kong.

Pete Mitchell, global media innovations director for Mondelez, talks about Asia's evolving media landscape and how programmatic buying fits into it, in this offstage interview at the recent Media360Summit in Hong Kong.

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