Staff Reporters
May 31, 2011

VIDEO: Effectiveness? 'We sell or we die' says BBDO's Chris Thomas

GLOBAL - Agency heads Chris Thomas, Paul Heath, John Zeigler and Michael Maedel join Citi head of global marketing Bob O'Leary to discuss the importance of effectiveness in marketing campaigns.

GLOBAL - Agency heads Chris Thomas, Paul Heath, John Zeigler and Michael Maedel join Citi head of global marketing Bob O'Leary to discuss the importance of effectiveness in marketing campaigns.

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