He cites the hires of talent such as Joe Wang, Dennis Wong and Billboard Kwok over the past year as indicative of Euro’s commitment to building a strong presence in China.
He adds that the widespread merger of traditional and digital capabilities has been a key global growth driver for Euro.
“Advertising agencies are good at understanding brands, but they don’t get digital,” he admits, adding that the majority of digital agencies “do not really understand the bigger world of brands and marketing”.
To see previous MediaTV interviews, click here.
Oct 28, 2009
VIDEO: David Jones on Euro's growth strategy
HONG KONG - David Jones, Euro RSCG's global chief executive, discusses the agency's focus on China market and the strategy to boost its digital offering in the region.
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