Michael Heusner
Mar 6, 2020

UN Women's latest campaign lays out gender inequality in black and white

The Erich & Kallman created ad takes a look at what's changed, and what hasn't, over the years.

How many countries in the world have achieved gender equality? Ready for this? Zero.

One would think that by 2020 we’d have achieved pay equality, equal gender representation in STEM fields, and allow all working mothers access to fair maternity leave.

Unfortunately, as the spot above shows, that's not the case.

United Nations Women’s latest ad highlights how little things have changed since the time of black and white news broadcasts by showing a transition between now and then.

Sadly, we’ve made advances in technology and production values, but not quite as much in the way of gender equality.

The campaign, launched ahead of Women’s International Day (March 8), was released in conjunction with the "Because She Watched" collection on Netflix, which includes several movies and TV series that celebrate in front of, and behind the camera, such as Orange Is the New Black, Roma, and Marriage Story. The collection was the result of a partnership between UN Women and Netflix.




If you're interested in new ideas and strategies to promote diversity and inclusion, we will be hosting Campaign Leading Change 2020 Conference & Awards (formerly Women Leading Change) on May 28 at the Raffles Hotel in Singapore.


 

Source:
Campaign US

Related Articles

Just Published

4 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

5 hours ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

5 hours ago

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.

13 hours ago

'Creativity is under duress': David Droga as he ...

“David’s fast. But I’m faster,” says incoming CEO of Accenture Song Ndidi Oteh, promising speed, talent, and integration.