Michael Heusner
Mar 6, 2020

UN Women's latest campaign lays out gender inequality in black and white

The Erich & Kallman created ad takes a look at what's changed, and what hasn't, over the years.

How many countries in the world have achieved gender equality? Ready for this? Zero.

One would think that by 2020 we’d have achieved pay equality, equal gender representation in STEM fields, and allow all working mothers access to fair maternity leave.

Unfortunately, as the spot above shows, that's not the case.

United Nations Women’s latest ad highlights how little things have changed since the time of black and white news broadcasts by showing a transition between now and then.

Sadly, we’ve made advances in technology and production values, but not quite as much in the way of gender equality.

The campaign, launched ahead of Women’s International Day (March 8), was released in conjunction with the "Because She Watched" collection on Netflix, which includes several movies and TV series that celebrate in front of, and behind the camera, such as Orange Is the New Black, Roma, and Marriage Story. The collection was the result of a partnership between UN Women and Netflix.




If you're interested in new ideas and strategies to promote diversity and inclusion, we will be hosting Campaign Leading Change 2020 Conference & Awards (formerly Women Leading Change) on May 28 at the Raffles Hotel in Singapore.


 

Source:
Campaign US

Related Articles

Just Published

11 hours ago

WPP invests in Stability AI to drive brand storytelling

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

14 hours ago

Women to Watch 2024: Asma Humayun, Shiny Toy Guns

A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.

16 hours ago

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

17 hours ago

Gender equality is everyone’s fight—so why is ...

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.