Staff Reporters
May 14, 2014

Tom Crampton 'defies death' to tell you about Social Media Matters

Social@Ogilvy and Branded's annual event makes its debut in Singapore on May 23 as part of All That Matters.

Last year's event in Hong Kong attracted over 900 attendees comprised of 700 senior executives delegates and 250 screaming teenage fans of a YouTube star. This year’s “Brands as Creators” themed event will be held at The Ritz-Carlton Millenia Singapore and will showcase companies that brands can co-create powerful content.

 “As brands increasingly look to co-create or develop their own content, they face the challenge of moving towards an effective model of publishing, with the right tools for acceleration," said Thomas Crampton, Global Managing Director of Social@Ogilvy. "We have a stellar line-up for Social Matters in Singapore, with discussions ranging from pitfalls to avoid, to the secrets of award-winning content and innovations in audience reach."

For more details and how to register visit www.socialmatters.asia.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

1 day ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

1 day ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

1 day ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.