Staff Writer
Jul 17, 2018

Tencent vice president talks breaking online-offline boundaries

The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.

PARTNER CONTENT

Campaign caught up with Tencent’s vice president, Davis Lin, at Cannes Lions. There’s been quite a stir at this year’s event regarding China’s expanding role in global marketing standards, and Lin offers a well-informed voice on the matter.

In the last decade, Tencent has seen massive growth thanks to the increasing demands of Chinese consumers, and their altered expectations in thanks to adoption of mobile. The company has made a habit of building seamless communication methods for consumers, and this has translated well for brand-building efforts as well.

The role of WeChat in particular has played an important role in the upheaval of transaction methods towards mobile payment. Meanwhile, smart retail, while once a long-distant whim, is now being integrated into tasks as simple as picking up groceries.

Tencent is developing across the board to help more traditional brands improve acquisition methods—flipping their script on consumer engagement to involve ecommerce, one-click purchase and more digitally-minded methods of buying products and services.

Check out the video above to get Lin’s take on these subjects and more.

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

11 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

11 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.