Staff Reporters
Mar 1, 2022

Spikes Asia X Campaign: Gaming 101 for brands

Twitch takes you through the considerations you need to check off before delving into the gaming playground.

Gaming 101 for Brands is a tutorial designed to help marketers adapt and refine communications strategies in an age where consumers demand interaction and engagement from brands. Built around seven key steps, Twitch takes you through the considerations you need to check off before delving into the gaming playground.

Speaker:

  • Gemma Battenbough, APAC Lead Brand Partnerships Studio, Twitch
Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Move and win roundup: Week of May 5, 2025

Catch up on our weekly roundup of people moves and account wins at One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.

14 hours ago

How Selena Gomez’s album release is a masterclass ...

Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.

14 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

14 hours ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.