Staff Reporters
Apr 27, 2022

Spikes Asia X Campaign: Creativity catalysing change

This keynote shares insights to inspire creative work of the future. Adapting creative skills for a better future.

The consumer of the “endemic” era expects brands to be more purposeful, authentic, and creative.

Creativity in the future will be about adapting new skills and creating culture, not just reflecting it, impacting it positively and carving out a better world, while being effective.

This keynote shares insights to inspire creative work of the future:

  • Evolution of creative - from pervasive appeal to polarising actions
  • Creatives to socio-cultural reformists
  • Power of the camera will create a new creative lexicon

Speaker:

  • Irene Joshy, Regional Creative Lead, Kantar
Source:
Campaign Asia
Topics

Related Articles

Just Published

18 minutes ago

APAC revenue dips for Edelman as global revenue ...

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%

1 hour ago

WPP shares slump as revenue declines and headcount ...

The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.

8 hours ago

Creative Minds: Kate Enright would rather take ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

10 hours ago

40 Under 40 2024: Tom Geekie, Jaywing

His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.