Spikes 2015 Greater China winner: Changyou

SPIKES ASIA - Saatchi & Saatchi has won a Grand Prix and two golds in the film category for its ‘playing cannot be bad’ campaign for Changyou, a Chinese online game developer. We think the judges like how it contrasts how unhappy gamers are in the real world and how carefree they become when playing online. Or maybe they are all secretly like that in person, because advertising is all but a game.