Advertising The Work
Ad Nut
Aug 12, 2020

Snickers tweaks its ad formula for post-lockdown confusion

A new spot by BBDO New York shows a man who gives new meaning to an 'in-the-flesh' gathering.

“First visitors,” for Snickers (Mars) by BBDO New York

The inadvertent show of underwear on a Zoom call has become a cliché. BBDO New York found the post-lockdown equivalent for this funny 15-second Snickers TVC.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

'All polish, no punch': Adland reacts to Jaguar’s rebrand

2 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Jaguar defends rebrand amid ‘vile hatred’ online

4 Jaguar defends rebrand amid ‘vile hatred’ online

Top 10 car brands in Southeast Asia

5 Top 10 car brands in Southeast Asia

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Tributes for Lisa Ronson, beloved wife, mother and CMO

7 Tributes for Lisa Ronson, beloved wife, mother and CMO

Why Gut’s Singapore office means so much to the challenger agency

8 Why Gut’s Singapore office means so much to the challenger agency

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

9 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

Snickers creates AI-generated José Mourinho for personalised messages
Jun 25, 2024
Marianne Calnan

Snickers creates AI-generated José Mourinho for ...

Friday silliness: Watch fun ads from Pump, Hyundai and Snickers
Jan 22, 2021
Ad Nut

Friday silliness: Watch fun ads from Pump, Hyundai ...

BBDO tells staff to launch own offices amid COVID-19 crisis
Mar 20, 2020
Lindsay Stein

BBDO tells staff to launch own offices amid ...

Women to Watch 2024: Nana Cao, BBDO
Nov 21, 2024
Staff Reporters

Women to Watch 2024: Nana Cao, BBDO

Just Published

40 Under 40 2024: Mamaa Duker, VML
9 hours ago
Staff Reporters

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

Will you let your children inherit a world without tigers?
9 hours ago
Ad Nut

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
The Knowledge
11 hours ago
Nicola Merrifield

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

Jaguar's identity crisis: A self-inflicted wound that could have been avoided
12 hours ago
Ramakrishnan Raja

Jaguar's identity crisis: A self-inflicted wound ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.