Staff Reporters
Jan 17, 2013

SKY Television and DDB use yuck factor to promote paperless billing

AUCKLAND - SKY Television New Zealand, through DDB Group New Zealand, has launched a new television spot that encourages its 800,000 subscribers to switch to paperless (or should that be "tongueless"?) online billing.

The cheeky 30-second TVC introduces viewers to Lloyd, the guy whose job it is to lick envelopes at SKY. The thinking behind the ad is self-explanatory; there's really nothing more for us to say.

Credits:

Client: SKY Television
Director of Marketing: Mike Watson
Marketing Manager: Aaron Stone
Digital Product Marketing Manager: Tam Buhagir
Creative Agency: DDB NZ
ECD: Andy Fackrell
Creative Director: Chris Schofield
Creative Director – Retail: Mark Lorrigan
Copywriter: James O’Sullivan
Art Director: Adam Barnes
Account Director: Danielle Richards
Account Manager: Katya Frolova
Executive TV Producer: Judy Thompson
TV Producer: Tania Jeram
Planning: David Mclndoe
Planning: Craig McLeod
Film Company: The Sweetshop
Director: Damien Shatford
Producer: Ben Dailey & Jimena Murray
DOP: Chris Mauger
Grade & Online:  Nick Burridge from Halcyon Digital
Audio:  Craig Matuschka - Liquid Studios 

Source:
Campaign Asia

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