Racheal Lee
Jun 10, 2011

Singapore promotes healthy eating through iPhone app

SINGAPORE – Singapore’s Health Promotion Board (HPB) has recently launched the ‘Healthy chef’ iPhone application, as a way to promote healthy eating.

Developed by Codigo, this free application provides more than 70 “healthier and mouth-washing” Chinese, Malay, Indian and Western recipes created by renowned chefs in Singapore, all with step-by-step preparation methods.

With the aim of preparing recipes that help the users to meet their healthy lifestyle goals, this application allows them to search for recipes according to their calorie content.  

Users can also publish recipes they have chosen and add reminders in their calendar to prepare their selected recipes. The ‘Healthy chef’ application will also adjust the amount of ingredients needed based on the number of serving specified. Subsequently, a shopping list can be outlined.

In addition, the application highlights products carrying HPB’s Healthier Choice Symbol so that the users can look out for them while grocery shopping.

Related Articles

Just Published

1 day ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

1 day ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

1 day ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.