PR360ASIA: From brand versus agency to marketing versus PR, we talked to senior leaders in the communications industry about the hot topics from PR360Asia.
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INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
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