PR360ASIA: From brand versus agency to marketing versus PR, we talked to senior leaders in the communications industry about the hot topics from PR360Asia.
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Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’
CASE STUDY: Despite the delay in cookie deprecation, the FMCG giant is finding greater success in proactively creating campaigns in Thailand using new identity solutions.
The agency's head of people operations and global CEO share their path to Fair Pay Workplace Certification and explain its benefits to help others in the industry follow suit.
After fulfilling her parents' wishes for her to study law, Ogilvy Shanghai's creative group head decided to take a different path after graduation.
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