Staff Reporters
May 8, 2012

Nike 'twists' a building to demonstrate shoe's flexibility

TOKYO - To showcase the flexibility of the Nike Free sneakers, Wieden+Kennedy Tokyo used the shoe to "bend a famously inflexible object", in this case, the Red Brick Warehouse in Yokohama, Japan.

The one-night-only stunt took place on 20 April in an event organised by Nike called "Yasei Night". The event and the stunt are both part of the ongoing Nike Free Campaign

The stunt has since gone viral on blogs, Twitter and YouTube, where the video has drawn over 35,000 hits since it was posted on 1 May. 

Credits:

Wieden+Kennedy Tokyo
Creative Director Caleb Jensen
Associate Creative Director Naoki Ga
Copywriter Andrew Miller
Agency Producer Kohei Adachi
Executive Creative Director Tota Hasegawa
 
Production
Technical Creative Director Seichi Saito (Rhrizomatiks)
Programmer Satoshi Horii (Rhrizomatiks)
Hardware Producer Tomoaki Yanagisawa/ Motoi Ishibashi  (Rhrizomatiks)
Music Shoe Programmer Daito Manabe (Rhrizomatiks)
Director Eiji Tanigawa (Taiyo Kikaku)
Directors of Photography Senzo Ueno, Ryohei Oka, Eiji Tanigawa (Taiyo Kikaku)
CG Designer Toru Hayai, Takashi Yasuno, Hiroshi Takeyama (Taiyo Kikaku)
Gaffer Yosuke Kai (Taiyo Kikaku)
Hair/Make-up Kinoko Kinoshita (Taiyo Kikaku)
Producers Otoaki Kobayashi, Toshiyuki Takei (Taiyo Kikaku)
Production Manager Hiroki Katagiri (Taiyo Kikaku)
Production Assistant Takashi Uchibori, Kei Terayam, Kazuma Kitada (Taiyo Kikaku)
 
 
 
Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

7 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

8 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

9 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.