Staff Reporters
Mar 9, 2021

Nike amplifies achievements of Black female athletes

A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.

Nike is celebrating the impact of Black women in sports with a short film titled 'We play real'.

The Wieden+Kennedy spot, narrated by actress Dominique Fishback, shows athletes like Serena Williams, Caster Semenya, Naomi Osaka and Sha'Carri Richardson during pivotal moments in their careers.

As Fishback states that "We give our blood, sweat and tears to be our very best even when the world tells us it's never going to be enough", the ad weaves together shots of the athletes' sporting achievements alongside moments of social activism, such as Osaka wearing a mask adorned with Breonna Taylor’s name during the US Open.

Source:
Campaign US

Related Articles

Just Published

7 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

7 hours ago

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.

7 hours ago

KFC Thailand’s CMO on local flair, innovation, and ...

"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.

8 hours ago

'Sport is stranger than fiction': Meet the unlikely ...

Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.