Staff Reporters
Mar 12, 2013

MIPTV Brand of the Year Award finalists announced

Three finalists have been selected for the annual MIPTV ‘Brand of the Year Award’, for brands and agencies that have created video content as part of their branded-entertainment strategies.

After reviewing applications from more than 10 countries, the judging partner, Fast Company’s Co.Create, has chosen three branded-entertainment campaigns as finalists:

  • The Creators Project, Intel / VICE Media, Inc. (above)
  • A Step from Zero, Coca-Cola Zero / Ogilvy & Mather Paris (below)
  • Twizy Plug into the positive energy, Renault / Moxie (below)

The campaigns will be shown during the next MIPCube at MIPTV during a session moderated by Teressa Iezzi on Wednesday, 10 April.

The event, entitled 'The Innovation Show', will also feature the winners of the other MIPCube competitions: MIPCube Lab for start-ups, TV Hack for developers and Content 360 for producers and creative agencies.

The Award will be given away during a private lunch in Cannes after a Masterclass organized by MIPTV and Hyper Island, a digital B2B training company.

This programme is part of a larger offer of conferences and events for brands & agencies at the next MIPCube / MIPTV in Cannes, France.

Campaign Asia-Pacific is a communication partner for the awards.

Source:
Campaign Asia

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