“The team (including the client and agency) decided to have the entire launch burst on air with a 45-second long commercial,” said Kenny Wong, mananging director at We Marketing Group.
Credits:
Project Make the Difference
Client SAIC
Creative agency WE Marketing Shanghai
Chief creative officer Sam Chung
Executive creative director Xavier Sun
Creative director Tang Di
Art director Zhou Jia Bo
Copywriter Kenny Tan
Agency producer Zeng Dou
Production company New Life Film
Exposure Television, print, outdoor, online