Analysis Media
Staff Reporters
Apr 25, 2014

Media360Asia video highlights: Agency heads seek trusting relationships

Highlights from the panel discussion 'The agency perspective' at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

A trio of media-agency executuves took the stage to answer for all the sins of all media agencies in the ‘race to the bottom’ that came up so often through the day. The panel included (left to right above) Campaign Asia-Pacific Insights editor Emily Tan as moderator; Gerry Boyle, regional chairman of ZenithOptimedia; Cheuk Chiang, regional CEO of Omnicom Media Group; and Mark Patterson, regional CEO of GroupM.

This is the ninth in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

 

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