Corporate media director delves into innovation, experience.
| PARTNER CONTENT |
Michael Zhang, corporate media director of L'Oreal China sits down with Campaign Asia-Pacific to discuss what makes an effective digital marketing campaign, and L'Oreal's own experience in the industry.
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How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
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From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
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