Corporate media director delves into innovation, experience.
| PARTNER CONTENT |
Michael Zhang, corporate media director of L'Oreal China sits down with Campaign Asia-Pacific to discuss what makes an effective digital marketing campaign, and L'Oreal's own experience in the industry.
| READ MORE ON THE TENCENT MIND HUB |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.
Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)