digital advertising
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APAC on a 15% growth trajectory in digital ads: Bain
Digital will account for 80-85% of global ad spend by 2029, India leads the charge for APAC growth.
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Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.
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Digital surge powers APAC ad growth to $289 billion in 2024
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
Social-first: Unpacking marketing’s most confusing yet rewarding opportunity
Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.
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