Live-streams becoming more interactive: Auditoire

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

While live streaming is a stock-standard service at meetings and events, it's only pushed planners and brands to use it in more creative ways. "Live streams are now more and more engaging," says Xavier Daurian, general manager for Auditoire Hong Kong. "People can interact the performers, the speakers, the host. They can ask questions, they can vote, they can comment live."

However, the pressures of live streaming still remain. "We cannot have any mistakes. We have to plan very well before the show. But it's not a negative impact, it's a very positive impact. Events are a way for brands to tell a story, and this way, they can tell their story to a bigger number of people using live streaming tech," says Daurian. 

Source:
CEI

Related Articles

Just Published

11 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

12 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

12 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

12 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.