Hamberg spoke with Campaign Asia-Pacific at the Financial Services Marketing forum in Hong Kong.
Lars Hamberg: Digital entrants a tremendous threat to financial old guard
"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Creative Minds: Kartik Smetacek loves the simplicity...
Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.
APAC lags as Saatchi & Saatchi leads global new ...
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
Amazon's ad business soars, reaching US$56 billion ...
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.