Magz Osborne
Feb 23, 2012

INTERVIEW: VML Qais chairman Keith Timimi on the new partnership

One month into the VML Qais partnership, Singapore-based chairman Keith Timimi speaks with Campaign about new-found friends, synergies and new business wins.

wide player in 16:9 format. Used on article page for Campaign.

Founded in 2004, Qais Consulting has officially become VML Qais following VML’s acquisition of a majority stake in the Singapore-based full-service digital agency.

Chairman Keith Timimi says that having been part of a close-knit team, the fit felt right with VML – especially as that agency had itself gone through an acquisition by the WPP Group back in 2000. He says the decision to seek a global partner stemmed from the aspiration to expand further upon its already successful operation in Southeast Asia, and its burgeoning business in India – as well as opening up staff career opportunities on a regional, if not global scale.

The decision to go with VML, which is part of the Y&R Group, is already seeing results, with a significant pan-regional win - having been named AOR on the Dell Partner Direct business across Asia Pacific and Japan. Timimi says that the win is testament to strong teamwork between VML Qais, the VML team in the US, and Y&R Asia Pacific.

Conceding that the structure is a little complicated at the moment, Timimi is confident that shared good practice, shared idea and shared resources will bear more fruit for all concerned, and ultimately clients, moving forward.
 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

4 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

6 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

7 hours ago

Jaguar's identity crisis: A self-inflicted wound ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.