These videos are part of a series of interviews from Campaign Asia-Pacific's Digital Downloaded roundtable event.
Digital Thinkers: Gareth Mulryan, digital director Zenith Optimedia APAC
Gareth Mulryan, digital director APAC, Performics finds that the push towards a fully integrated agency is client-led.
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Jaguar's contentious rebrand finally gets its car ...
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
Shangri-La delivers enchanting film for the young ...
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
'You Never Roar Alone': Tiger Beer's global brand ...
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Beyond Black Friday: How Asia’s biggest shopping ...
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.