Digital campaign lets users paint with light on 3D model of Tokyo

The campaign features an introduction movie (above) and an interactive website, in which users can play with 3D projection mapping on a 1:1000 miniature model of the city of Tokyo, which would in real life, cover over 6,400 acres of the city.

The handcrafted model is an exact replica of the cityscape of Tokyo in every detail, and was used at a presentation to the International Olympic Committee delegation in 2009, as part of a bid to host the Olympic Games.

Three visual motifs are projected onto the city in sync with music, including “Future City,” “Rock City” and “Edo City” (or “Traditional Tokyo”), which enables users to create more than 100 different sound and visual combinations.

Each user is assigned a symphony score of eight seconds, which can be shared via Facebook, Twitter, and Google+. The numerous symphony scores submitted by users are being assembled online to create an 'infinite' symphony.

The campaign is one of the main features of the anniversary project carried out under the theme “Love Tokyo”. Mori Art Museum will be showing “All You Need is Love – From Chagall to Kusama and Hatsune Miku.” Other activities include “Les Girafes,” a festive spectacle of eight-meter-tall giraffe puppets and a live performance by the French group Compagnie Off.

CREDITS

Creative director Tsubasa Oyagi (SIX)
Web director Kampei Baba (Bascule Inc.)
Programmer Takayuki Watanabe (Bascule Inc.)
Designer Sadanori Maeda (Bascule Inc.)
Projection director TAKCOM
Music director Koshi Miura (Kuchiroro)
3D project mapping Hironori Terai, Takahiko Kajima (P.I.C.S.)
Projection / system Toshiyuki Hashimoto, Seiya Nakano, Tomoya Kishimoto (aircord)
Corporate name Mori Building Co., Ltd.