ADK Taiwan won the Panion & Bf Biotech account earlier this year, and the new TVC is the start of a three-month campaign on local channels and YouTube. Yves Huang (黃逸甫), CEO of ADK Taiwan said summer is the peak marketing season for shampoo products.
Borrowing from popular films such as Infernal Affairs, the spot shows a furious young officer who lost a patch of hair while arresting a gangster who was later set free without charges.
“I have been waiting for three years in order to wait for an opportunity to be somebody, not to prove to others that I am great, but to tell others, if I lose something, I must get it back,” the cop says in a voiceover.
When he storms into his boss’s office to demand he be put back on the case, the boss reminds him, ”幫別人出頭前，先顧好自己的頭”, which roughly translate as "before sticking your head to help, you should take care of your head first".
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