Staff Reporters
Oct 11, 2011

Clemenger BBDO unveils 'lock in' campaign for NAB

MELBOURNE - BBDO Clemenger has launched a new set of film and TVCs for the National Australia Bank, this time focusing on its mortgage products that prevent customers from being 'locked in'

wide player in 16:9 format. Used on article page for Campaign.

The integrated TV and online campaign was launched on October 7. It shows unsuspecting people being placed in unusual situations, heightened as the protagonist then locks doors and windows, preventing any escape.

In the 'Open house' film, for example, prospective buyers of a flat are locked inside with an alarm blaring.

Sally Bruce, general manager of mortgages at NAB, says the films highlight the freedom that its customers have to switch their loans to other banks. "Recent research tells us 82% of mortgagees say banks have no right to make it difficult for customers to change to another mortgage provider. No-one wants to feel locked into their home loan and with NAB they don't have to," she said.

Ant Keogh, ECD of Clemenger BBDO Melbourne said, “We soon realised that the idea of freedom becomes much more tangible the moment you take it away.”

The new reality-style campaign follows on from a similar film promoting NAB's "honest" credit card products.

Credits

Executive Creative Director – Ant Keogh

Creative Directors – Julian Schreiber and Tom Martin

Creatives – Simon Bagnasco and Ben Keenan

Account Management Team – Simon Lamplough, Andrew Drougas, Josh Comer, Marty Kane, Tanya Green

Executive Producer – Sonia von Bibra

Clients – Sandra de Castro, Chief Marketing Officer; Andrew Wynne, GM, Consumer Marketing; Dimitra Fourtzis, Head of Marketing, Mortgages & Customer Retention;

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Lululemon hands media account to GroupM in key ...

The business was won from Havas after a competitive pitch.

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

5 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

6 hours ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.