Two infomercials are set to launch between Monday and Friday on television, and will be supported by digital platforms. Through the TVB’s MyTV website and a TVB minisite for CCBA, the episodes will launch in four phases focusing on topics including ‘Time’, ‘Tool’, ‘Strategy’ and ‘Portfolio’.
The campaign also invites local celebrities to share their views on how they plan for the future. OMD suggests that CCBA is taking a proactive stance to reach out to the people of Hong Kong. The agency adds that moving the project online also helps to reach a wider audience base and helps consumers access the information wherever and whenever they please.
Credits:
Project Money Smart
Client China Construction Bank Asia
Media agency OMD, Hong Kong
Managing director Jackson Kwok
General manager Caroline Chan
Group head Kenix Lai
Exposure Television, online
The campaign also invites local celebrities to share their views on how they plan for the future. OMD suggests that CCBA is taking a proactive stance to reach out to the people of Hong Kong. The agency adds that moving the project online also helps to reach a wider audience base and helps consumers access the information wherever and whenever they please.
Credits:
Project Money Smart
Client China Construction Bank Asia
Media agency OMD, Hong Kong
Managing director Jackson Kwok
General manager Caroline Chan
Group head Kenix Lai
Exposure Television, online
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