Cadbury rebrand invites Malaysians to 'share the happiness'

Entitled 'Share the happiness', the new campaign is a fresh update from Cadbury Dairy Milk to invigorate and further enhance its popularity by expanding its base for the first time to generation Y  while continuing its appeal to its loyal family consumers.

The first phase features a 30-second TVC to be shown nation-wide showing how sharing and happiness can be escalated with just a single thought and action from a young man and woman. Soon enough, the entire community joins in, multiplying the happiness. 

The integrated marketing campaign also includes billboards and in-store activation, together with a revamp of Cadbury's Facebook page.

The launch will continue with two more phases to be unveiled later this year.