Staff Reporters
May 30, 2014

Bizarre Video Channel of the Week: Anti-Dog & Soy Sauce

In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week: Anit-Dog & Soy Sauce's love-hate relationship with Japanese animation.

Channel: Anti-Dog & Soy Sauce (反犬小飞酱 )
Total Views:
32 million
Channel subscribers: 8,700
Active since: Nov 2011
Number of videos: 1,533
Channel home page

Anti-Dog & Soy Sauce (反犬小飞酱) represents the Second Dimension (Er-Ci-Yuan, "二次元") culture in China, an imaginary world based on the animated characters from animation or games. The channel takes materials, mostly from Japanese animation or TV, and re-edits them to make parodies.

The channel is run by two people, Anti-Dog (反犬) and Little Soy Sauce (小飞酱) who always appear as cartoon images. While many Chinese animation channels produce local animation that appears not to have any Japanese influence but in reality directly rips off Japanese content, Anti-Dog & Soy Sauce never hide their addiction to Japanese cartoons—even as they parody them.

In this way, the channel reflects the delicate relationship between Chinese people and Japanese culture (as well as American culture). The Chinese audience would like to mix politics with every other irrelevant area, but at the same time they have to survive on a diet of imported foreign culture because the local cultural 'food' offers poor taste and lacks nutrition.

Bizarre Video Channel of the Week is produced in partnership with TMG China, a Thoughtful Media Group company, which operates China’s first MCN, TMG Originals. Our aim is to provide intelligence about what consumers are watching—as well as a bit of Friday fun.

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

11 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

13 hours ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

13 hours ago

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.