Truong said that March 2011’s launch of Asia Business showed the sizeable appetite, not just in Asia, for content about business in Asia. With considerable web-traffic coming from the US and Europe, Truong said that project paved the way for The Power of Asia, a fully-integrated initiative from both BBC.com and BBC World News.
Including strands like One in a Billion and The New Middle Class, Truong says there’s a lot happening on the editorial side to ensure on-screen and online channels complement each other.
With the London 2012 Olympics very much on the horizon, Truong says the UK’s recent royal wedding proved the perfect proving ground for multi-platform content and coverage of the event.
“It was a test-bed for how we take content and expand it to different elements,” he said, explaining that content offerings included live streaming, video clips, TV programming, photo galleries, user-generated content, social media and even a DVD.
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