Aegon Religare | Star Kids | India

The campaign features babies playing the guitar and soccer with incredible flair. Contract Advertising’s senior vice presidents and ECDs Manish Bhatt and Raghu Bhat, who led the campaign, said: “We used babies as they are universal traffic stoppers.” They added that every parent believes their children are special and sometimes achieve their unfulfilled dreams through their children.

The campaign will air across all traditional media including television, radio, out-of-home displays. The campaign will also offer children the chance to build their future with selected scholarships.

The campaign will run for two months nationwide. Initially featuring two television executions, more videos will be uploaded to the company’s site throughout the campaign period. The site also includes a ‘Photo Play’ function enabling parents to upload photos of their infants to templates of the talented babies featured in the TV spot.

Bhatt noted that post-production company VHQ also played an integral part in realising the campaign, having flown in talent from around the world to assist in its development.












Credits:
Project Star kids
Client Aegon Religare
Creative agency Contract Advertising, Mumbai
National creative director Ravi Deshpande
Senior VP & executive creative directors Raghu Bhat, Manish Bhatt
Client servicing Joy Sengupta
Production company Old School Films
Director Shiven Surendranath
Post-production company VHQ, Singapore
Exposure Television, print, outdoor, radio, online