yougov
How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand
TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.
Social isn't one audience: Heavy and light users don’t see the same ads
EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.
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Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov
Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.
iPhone, Chanel and Decathlon gain biggest ad awareness in Singapore: YouGov
The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.
DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov
DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.
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