virtual
Gen Z’s virtual world is very real
Virtual concerts, virtual variety shows and live-streaming of virtual performances: It's all about living in the digital reality for China's Gen Z, opines Echo He of WPP's Mindshare.
KOLs are dead. Long live the virtual influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.
Heineken launches virtual beer brewed in Decentraland
The beer has zero calories, tastes of nothing and you can’t actually drink it.
HSBC acquires land in The Sandbox virtual world
The bank's first foray into the metaverse includes a virtual sports stadium, building on its legacy of sports partnerships.
Explore the Spikes Asia x Campaign virtual festival playground
New to Spikes Asia x Campaign this year is a virtual event experience created by Happiness Saigon to meet speakers, mingle, share work, 'have a drink', 'party' and even 'do yoga'. Check it out.
How a virtual human's artwork was both created and sold at a Hong Kong auction
INSPIRATION STATION: The generative, data-driven NFT artwork 'Drowning in Love', attributed to virtual human named MonoC, sold for $24,000 this week.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
