Echo He

Gen Z’s virtual world is very real
Nov 15, 2023
Echo He

Gen Z’s virtual world is very real

Virtual concerts, virtual variety shows and live-streaming of virtual performances: It's all about living in the digital reality for China's Gen Z, opines Echo He of WPP's Mindshare.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

5 Top 10 food brands in Southeast Asia

MediaSense buys R3 as it eyes global client opportunities in creative

6 MediaSense buys R3 as it eyes global client opportunities in creative

Top 10 fashion brands in Southeast Asia

7 Top 10 fashion brands in Southeast Asia

The best Christmas ads of 2024 are here

8 The best Christmas ads of 2024 are here

To the junior creative in the industry: 'It's okay to take it slow'

9 To the junior creative in the industry: 'It's okay to take it slow'

The return of Donald Trump: What it means for APAC's marketing industry

10 The return of Donald Trump: What it means for APAC's marketing industry