toy
How Hatchimals became this year's toy craze
Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.
What Puma is doing right in Asia
Running, women and a move away from paid media added up to a winning formula in Asia.
SuperAwesome shines light on digital lifestyles of SEA children
SINGAPORE - Kid-oriented digital marketing platform SuperAwesome has released the results of digital-media research on Southeast Asia, offering a peek into the media-consumption habits of children across five markets.
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
Hasbro Singapore appoints SPRG as AOR
SINGAPORE - Hasbro Singapore has selected Strategic Public Relations Group (SPRG) Singapore as its PR agency-of-record.
Five of the best international campaigns this week
From Barbie to Subaru, here is a selection of the five best international campaigns that broke across the world over the past week.
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