starbucks
The impact of social media on brand boycotts in Asia
A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.
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Asia-Pacific Power List 2024: Samuel Fung, Starbucks
Fung is a digital innovator and one who constantly challenges the status quo. His knack for identifying timely partnerships has delivered exponential growth for the coffee giant.
Starbucks x Blackpink: Buzz for the brand yet bother for the customer?
The phenomenal campaign across Asia achieved record brand sales in-store as well as online. Still, if a collaboration leaves patrons blacked out and pinked in, it raises questions about the shortcomings of influencer marketing.
Asia-Pacific Power List 2023: Erin Silvoy, Starbucks
Silvoy has overseen a series of successful launches and innovative partnerships for Starbucks in the region, resulting in year-on-year growth for the brand.
Starbucks brews inclusive message
Latest campaign conceptualised by Edelman features transgender actor Sia, focusing on relationships and understanding.
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