sports sponsorship

Sep 24, 2024

What it takes to drive successful sports sponsorship

With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.

Sep 5, 2023

Why brands need to play catch up when it comes to opportunities in women's sport

The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience. 

Jul 18, 2022

Oppo extends interest in sports marketing with UEFA deal

Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.

Jun 22, 2018

DAN acquires Klip Desk

The sports content marketing agency will join the network's global sports and marketing business MKTG.

Oct 17, 2016

Be fast, funny and prepared for crisis: the new world of sports sponsorship

There are increasingly more opportunities out there, but also more pitfalls.