sports sponsorship
Billions spent on sports sponsorship: Is it actually effective?
Our exclusive global survey reveals all.
What it takes to drive successful sports sponsorship
With the F1 Grand Prix wrapping up in Singapore this past weekend, OMG's Gina McKinnon unpacks what it takes to bring brand and sport partnerships alive—and how to do it successfully.
Why brands need to play catch up when it comes to opportunities in women's sport
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience.
Oppo extends interest in sports marketing with UEFA deal
Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.
DAN acquires Klip Desk
The sports content marketing agency will join the network's global sports and marketing business MKTG.
Be fast, funny and prepared for crisis: the new world of sports sponsorship
There are increasingly more opportunities out there, but also more pitfalls.
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