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Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.
Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
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Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
