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International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
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Launch of Campaign Germany follows Canadian expansion earlier this year.
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After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
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