soft drinks
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7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.
Coke to close its 'Park' in Japan after nearly 10 years
The soft drinks giant is putting a smartphone app at the centre of its engagement strategy.
Coca-Cola suffers brand damage due to quality problems in China
CHINA - Coca-Cola has scored the lowest among 12 mainstream beverage brands in a Chinese consumer satisfaction survey, dropping six spots since a prior edition of the survey two years ago.
Advantage Indonesia wins Sosro’s Country Choice
JAKARTA – Sosro has awarded its Country Choice range of fruit juice drinks to Advantage Indonesia following a three-way pitch.
Vietnam: Soft drink brands see double digit growth in sales during 2009
VIETNAM - Last year was a big one for soft drinks in Vietnam, with local and global beverage brands seeing double-digit growth in sales of new product variants supported by ever larger sums for advertising.
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