shiseido
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How Shiseido used Uber’s Journey Ads to win Hong Kong’s holiday skincare market
CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.
Asia-Pacific Power List 2024: Yoshiaki Okabe, Shiseido
Blending his expertise as both a technologist and marketer, Okabe is spearheading innovation at Shiseido with a focus on personalisation and consumer engagement.
Anne Hathaway is Shiseido’s new global brand ambassador
The 40-year-old Oscar-winning actor will promote the Japanese beauty brand's “Potential has no age” mantra.
How Shiseido created an integrated retail store experience in Hong Kong
The skincare and cosmetics brand managed to increase engagement around its new product despite reduced physical footfall, earning it a Grand Prix at the 2022 Event Marketing Awards.
Despite recent controversies, aesthetic diversity seen as growing C-beauty China trend in 2022
SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.
Innovation and speed keep Shiseido afloat
The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.
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