series
Digital Thinkers: Christopher Brewer, regional marketing performance services and solutions director, MRM
Christopher Brewer, MRM's Regional Marketing Performance services and solutions director, finds that performance should be a crucial part of every agency's planning process.
Digital Thinkers: Performance, digital choices and usability
In the final three parts of the Digital Downloaded video series, Campaign discusses the importance usability will play in the future of digital, performance metrics and and what digital choices to make with the digital heads of JWT/XM Asia-Pacific, Leo Burnett and MRM.
Digital Thinkers: The talent mix; data, data, data; and integrating digital
In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the digital leads of Omnicom Media Group, OgilvyOne Singapore, and Zenith Optimedia Asia-Pacific respectively.
PHD Hong Kong CEO Ray Wong fronts Estée Lauder ad
HONG KONG - PHD Hong Kong boss Ray Wong has taken a turn in front of the cameras to endorse Estée Lauder's Lab Series MAX LS Age-Less face cream products.
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