Emily Tan
Apr 28, 2014

How search marketing for Scoot differs from SIA: Performics

SINGAPORE - Performics' recent win of Scoot’s regional search-engine-marketing and optimisation account places the low-cost-carrier airline’s account in the same team as its parent company, Singapore Airlines.

As a relatively new LCC brand, search marketing strategies for Scoot must focus on brand building and conversion

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