saab
May 27, 2011
Saab puts US$115m global ad task up for pitch
GLOBAL - Saab, the Swedish car marque, is looking for a lead agency to handle its estimated US$115 million global advertising account.
Jun 16, 2010
Auto brands driving buzz
Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.
Jan 20, 2010
Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market?
Following a year of intense negotiations and speculation, Swedish carmaker Volvo's previous owner, Ford, has finally chosen a consortium led by Chinese industrial group, Zhejiang Geely, as the new owners for the loss-making business.
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