Michael Hoare
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Hong Kong: Preparing for the long term
Marketers focused on value and the importance of saving in an uncertain climate.
China: Conscientious growth
China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.
Malaysia: Value takes precedence
Tactical campaigns dominated as consumers gravitated to the best offer.
Cameras: Mobilising the amateurs in Asia
Camera brands are enjoying growth in Asia by offering increasingly sophisticated equipment in attractive and accessible packaging, but distinction remains a challenge.
Sports drink: Widening the appeal across Asia
No longer the preserve of athletes, sports drinks are widening their appeal across Asia to become a daily supplement that enables people to live life to the full.
Auto brands driving buzz
Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.
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