raja rajamannar
Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.
Embrace disruption or become history, says Mastercard global CMO Raja Rajamannar
Marketing is at a never-seen-before inflection point; new technology is coming in everything, everywhere and all at once. Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history. Catch his wide-ranging interview here.
Mastercard enters five-year partnership with World Rugby women’s game
The deal aims to accelerate the development of Women in Rugby.
Marketers risk losing their credibility and seat at the table: Mastercard CMO
Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.
'Priceless' pivot: How Mastercard took exclusive experiences online
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
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